Scaling Marketing Foundations for a B2B Cloud Consulting Firm

The Challenge

A B2B cloud consulting firm was expanding rapidly across the APAC region.

Marketing tactics such as industry events, partner initiatives, and social media were being delivered across the small team alongside other operational responsibilities.

While the company had already invested in the right tools, marketing lacked:

• clear ownership and leadership

• structured planning and prioritisation

• reliable data and reporting

• consistent campaign execution

The Solution

The business engaged Purple Bean Consulting in the role of a Fractional CMO to bring strategic direction and hands-on implementation while avoiding the cost of a full-time senior hire.

Following an initial roadmap, we:

• Assessed and optimised the existing marketing stack

• Defined a clear marketing strategy, annual plan, and KPI framework

• Continued execution on events and campaigns already in flight

Key focus areas included:

• Cleaning, enriching, and governing CRM data

• Fully leveraging HubSpot capacity for email marketing, landing pages, and attribution reporting

• Creating evergreen content to support sales and credibility

• Establishing a consistent and balanced social media cadence

The Impact

Within just over six months - equivalent to approximately 10 weeks of full-time CMO capacity - and by working hand-in-hand with leadership and sales, the engagement delivered several measurable improvements:

• Significant expansion of the target-market CRM database

• Improved marketing data quality and reporting visibility

• Development and launch of multiple customer case studies supporting sales conversations

• Meaningful growth in LinkedIn audience and engagement

• Increased website traffic driven by customer stories and organic content

Several marketing initiatives originally planned for later in the year were implemented ahead of schedule, giving leadership clearer visibility into marketing performance and pipeline development.