Berlin – Helping a creative agency with a purpose grow
“Christina has been an invaluable asset to our business during its early growth phase. Our workload wasn’t yet consistent enough to justify a full- or even part-time permanent hire, so finding someone as experienced and versatile as Christina was a game changer. She seamlessly managed clients and creative partners alike, and that combined with her willingness to scale her hours to suit incoming work meant that we had all the skills and time commitment we needed at our fingertips. From day one she has been so embedded in the team that we’ve always considered her a true ‘Berliner’. ”
The Challenge
Berlin was founded in 2023 by creative agency veterans John Linton (Managing Partner, Strategy) and Richard Berney (Managing Partner, Creative), following more than a decade working together at a long-standing Perth-based agency. Their shared vision was to build ‘a creative agency in the public interest’ - one that creates environmental, social, and economic impact in harmony.
Especially in the start-up phase, the bold, public commitment to directing 20% of the agency’s time and profits toward pro-social and pro-environmental projects went hand in hand with the need to keep operating cost down while remaining agile and delivering the highest quality creative work.
With new business picking up, the team required support across several areas, including client and account management as well as production. They needed flexible support - both in terms of time commitment and scope - that could scale with the agency’s needs.
The Solution
Berlin contracted Purple Bean Consulting mid-2024, initially in the role of Client Lead on a 20-hour-per-week basis. It soon became clear that there was also a need for dedicated support across production, including managing photo and video shoots and the creation of other campaign outputs with internal and external crew and creatives.
As a result, Berlin and Purple Bean Consulting moved to a more flexible, requirements-based model, allowing hours and responsibilities to scale up or down in response to workload fluctuations and different project requirements.
How it’s going
Within just over a year, Berlin with the support of Purple Bean Consulting reaped several high-profile industry awards and experienced significant growth, leading to the permanent recruitment of three additional full-time employees in design, client services and production.
Examples of work
A national campaign designed to raise public awareness and encourage positive public pressure on the Australian Government to appoint representatives from everyday Australian communities - not just big business - to the newly established National Food Council. The goal was to help shape a national food strategy for a more sustainable future.
Role: Producer
Media: Print, Digital, Social, Out-Of-Home
Who Decides Food?
Alcohol. Think Again. – Amazing
A state-wide campaign empowering women who are planning to become pregnant to abstain from alcohol while trying to conceive and throughout pregnancy.
Role: Production Director
Media: TV, Digital, Social, Out-Of-Home, Print
Big Gas is taking the piss.
WINNER of 2025 PADC Silver Skull Award for Integrated Campaigns
A national campaign highlighting the many ways “Big Gas” exploits the system - from exporting gas while claiming local shortages, to paying minimal royalties and driving up prices for Australians.
Role: Production Director / Producer
Media: Social, Digital, Out-Of-Home, Print
Sick of Plastic
A campaign aimed at influencing delegates and key decision-makers involved in negotiations for the Global Plastic Treaty - a legally binding UN agreement to end plastic pollution - advocating for a strong and meaningful outcome.
Role: Production Director / Producer / Client Lead
Media: Social, Digital, Out-Of-Home
High Fryer
WINNER of 2025 PADC Gold Skull Award for Integrated Campaigns
A campaign aimed at raising public awareness about the waste problem caused by discarding pots and pans into landfills, promoting Kitchen Warehouse’s groundbreaking new recycling programme to address it.
Role: Client Lead
Media: Social, Digital, Out-Of-Home, PR
Get in touch.
Contact us now to explore how we can help you manage your projects or clients, provide temporary leadership or capacity building so you can manage risks and overheads as your business grows or transforms.